Using AI to speed up the product devleopment process. A dirty test benchmarking a competitor, summarising their reviews on Amazon.

“Although salami slicing your portfolio is really important in a recession, do not kill your step change and disruptive innovations. If you do that, then your competitors will come in and steal your market share”

How does a recesion impact innovation?

The first blog in our mini series supporting our Products that Count Podcast on Product Innovation in Recessions

1) Changing consumer behaviour

2) Impact on innovation pipelines

3) How innovators respond

When ideating your product line for a down turn; using simple examples (like Ketchup) will help inspire your team.

Use the simple NABC tool to help frame and idea.

Need Approach Benefit Competition

Great innovation management insight from the inaugural Campaign for Real Innovation audience.

How do you overcome stakeholder resistance to new innovation?

Launch of worlds-first form fitting breast pads.

Running virtual ideation is hard; tips from a practical session.