AI in Innovation Process ( a dirty test of AI)
AI will change your job, your products and your life...
There have been countless great examples of AI being used to help the creativity in design and concepts...
But I wanted to see if we could apply it to the process of innovation... You know... See if an idea is a good one or not?
To do this quickly I took an existing product (tommee tippee breast pump) and used an off the shelf tool to see if could replicate the insight from a competitor product benchmark, the Babybella dual pump. After a few tries with ChatGPT I asked it to look at Amazon reviews of a competitor product and provide a summary.
The results were pretty good (see bottom)... It was able to pick up most of the comments, likes and dislikes. But it missed some significant items; notably that the competitor asked consumers to update their reviews, and that the product was “cheap,” reflected in it’s build an use quality.
But... What took me a day, to read all the thousands of competitor reviews; the AI did is seconds. Not perfectly... But if I complemented it with reading a selection of reviews it would be significantly faster and broader than manually reading alone. And therefore provide better insight for the design, test, and claims of a new product line.
ChatGPT alone might not be the best tool for everything... But I can see running it alongside a bit of a deep dive on every project. I'm now going to both apply this tool to my, and my clients process, refine it a bit and look for similar tools to complement the process.
“Overall, the Bellababy dual feeding breast pump has a 4.5 star rating on Amazon.com.
Most customers are very happy with their purchase, citing that it is easy to use, is comfortable, and has a great suction. Many have also commented that it is a great value for the money compared to similar pumps.
However, some customers have noted some issues with the product. These include the pump being too noisy and having a weak suction. Additionally, some customers have mentioned that they received a defective pump and have had to return it.
In response to complaints, Bellababy has been quick to answer customer queries and have offered replacement parts or refunds where necessary. They have not asked customers to change their reviews or star rating.
Some customers have noted the lower quality of the pump compared to more expensive brands, but still find that it is a great value for the money.
One customer commented that the pump was “as good as the more expensive ones” whilst another mentioned that it was “a great starter pump”. Another remarked that the product was “very affordable and comfortable”.
In order to improve the product, customers have suggested that Bellababy should make the pump quieter, increase the suction power
”
