Made for Me Breastfeeding Range
Freedom, comfort and discretion for new mums
Made for Me is the new breast-feeding brand from tommee tippee. With a range of four breast pumps, advanced pads and consumables.
Our ethnography & insight led design is focused on the new generation of mum’s needs;
o Freedom
o Comfort
o Discretion
to enable mums to breastfeed with comfort for longer.
Made for Me Single Electric Breast Pump. USB charged LiOn battery for portability and super quiet pump with two modes and multiple levels. Unique massaging comfort silicone horn and fuchsia valve for easy identification in cleaning.
Leading the range’s product development; including the design, our holistic brief, DNA, copy, pack, identifying a capable supply partner, user guide and superiority claims.
Which includes being the most comfortable and quiet pump from leading brands.
We had to meet tight range review timelines and FDA requirement to allow a global launch and roll out; adapting our design & features whilst ensuring we were on brand to look cool, feminine and functional.
Silent Silicone out of home breast pump and tote bag
Our silicone breast pump’s unique design was specifically optimised for discrete, silent out of home use
It comes with a bespoke sterilisable carry bag based on Systematic Inventive Thinking methodology; that keeps the pump clean and sterile until use and protects mum’s bag from milk spills when out and about. This clever iteration of a microwave steriliser bag was possible by removing (“Subtracting” in SIT method) the steam release valve and using graphic design cues to make the bag suit handbags & provide user guidance.
You might think the pump competitor let down aids (it can also be used for); but we spotted that mums were using these aids as an alternative to manual and electric pumps; so after a little consumer research, designed ours specifically for use on the go.
“This pump is perfect…”
Amazon Review ‘20
World’s First Form-Fitting Breast Pads
I developed worlds first form-fitting, patented, performance-textile, breast-pad range with out partners at Thread Design.
The pads have superior comfort and efficacy vs the leading brands.
They are the only pad in three distinct sizes to fit real-mum’s breasts; which in turn means they are more comfortable; and stay in place through the day. The sizes are based on post natal breast forms, nursing bra shapes and then refined with consumer home use tests.
Our design was optimised to run on high speed manufacturing lines, skip around existing patents, reduce packaging waste, and have a distinct left and right fit.
My patent also covers a multi-layered superior performance reusable fabric pads.
5* customer and 4.5 star Amazon reviews.
“This is perfect and a must have... Highly recommended”