LivOpen Life-friendly insect control
Dengue & Malaria affect over 400 Million people each year. Insecticide impregnated netting is one of the few effective methods of prevention…. but few people chose to use it.
Challenged by Unilever’s CEO, under the UN Development Goal to eliminate insect borne diseases; our team of scientists, innovators and designers established LivOpen a sustainable range of life friendly insect control products.
Based on a novel consumer-centric design, the clinically tested fabric products are packed & sold as a consumer-good, that fitted in with their lives.
The LivOpen brand and it’s products were pilot launched in Indonesia, and iterated in field before being scaled up for mass production with our partners.
Directing the design & concept of our bednets, curtains and sister products, I led a team of experts in ethnography, design and marketing to establish a minimal-viable product for launch in Indonesia.
LivOpen Bednet with printed Intelsence technology.
Large, and tall to cover your mattress, for a cool nights sleep. Easy access overlapping door and quick-hang hooks & eyelets to fold-away in day time for a neat, clean home. Patented, clinically tested design.
LivOpen Brand DNA: Open & Free, Intelligent, Smart-Modern
Ethnographic and consumer research in urban, suburban and rural Indonesia
In field prototype testing of treated door curtains; bednet hooks and loops, curtain puck fixtures and “neat” features for daytime use.
Iterating the business model in small stores and door to door sales, with trained installers and local community groups. Our first customers!