Why the fork?
“A design podcast for curious minds”
Why The Fork? is a Top 10%, independent design podcast for curious minds.
Hosted by Inventor of consumer products, Ben Diamant; it tells the story of the design of everyday objects in your home and work.
With professional industrial designers bringing social context of the story to life; and interviews from the designers and engineers, who are shaping the next generation products and the challenge of bringing them to market.
Guest interviews have included Laura Tuck the Young Women Engineer of the Year, Paul Brown inventor of smoke-less toaster, and Rob Van Varick Chief Design Office at Michael Graves Design.
Professionally produced by Ginger Wizard productions; our format is tight, avoid speculative chat coming in longer form podcasts; and being audio only, accessible to those communing, driving and not able to focus on videos.
Listened to by a mixture of designers, industrial professionals, deign & STEM students, and those interested in both product and social history, our feedback has been very positive. The unique mixture of storytelling, tight professional production and real-life expertise is unique. Our focus on the everyday products telling the hidden secrets, surprising truth and impact
Series 1
Why the Tin Opener?
Why the Hair Straightener?
Whey the Backpack?
Why the Washing Machine?
Why the Toothbrush?
Why the Toaster?
Why? The Toaster?
Short irreverent social media videos with quirky design questions on everyday objects.
The commercial results from series 1 were positive; our sponsor, D2M design increased customer inquiries, Ben was invited to be keynote speakers several industry design events and Ginger Wizard productions attracted additional podcast production.
And more importantly thousands of unique listeners were inspired in the design, engineering and invention of everyday products.
Making us a top 10% of new podcasts.
Series 2 is now in production; aiming to launch early '27 and sponsors, subjects and interviewees are welcome.