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    <loc>https://aireinnovations.com/blog-2</loc>
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    <lastmod>2023-04-26</lastmod>
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  <url>
    <loc>https://aireinnovations.com/blog-2/ai-in-innovation-process-a-dirty-test-of-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
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      <image:title>Practical Innovation Blog - AI in Innovation Process ( a dirty test of AI) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/blog-2/pruning-your-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/a8cdf4b9-5496-4769-b94b-2f226824fa5f/Dyson+Value.jpg</image:loc>
      <image:title>Practical Innovation Blog - Pruning your Portfolio</image:title>
      <image:caption>If you are a premium brand (e.g., Dyson), can you maintain or reduce your price point to keep users engaged &amp; still buy $400 straighteners?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/5c487dfa-be75-4591-8d08-8e5dbbd29a14/Shark+Ninja+Widen.jpg</image:loc>
      <image:title>Practical Innovation Blog - Pruning your Portfolio - If you are a middle brand (Shark Ninja) do you have a broader span products to maintain brand value; and allow access</image:title>
      <image:caption>Such as: ·       Value improving (VIP) last year’s lines for smaller pockets ·       Offering the same product in small package (think ketchup). ·       Rebadging OEM products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/c56e68ed-e94d-4f9b-a281-497941105130/OEM.jpg</image:loc>
      <image:title>Practical Innovation Blog - Pruning your Portfolio</image:title>
      <image:caption>Are there OEM based products that you can rebadge (put your brand on) to offer a bigger value weight of sale or offer a broader lower cost base to attract people to your brand. This may have dual benefit of lower investment cost and lower cost (and hence RSP access). We were able to deliver innovations faster and at lower risk, with better consumer benefits by adapting an OEM product, rather than fully inventing our own from scratch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/0b717d3a-a2c9-4f88-8dff-ba9799b1e30b/Dont+Kill.jpg</image:loc>
      <image:title>Practical Innovation Blog - Pruning your Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/608b8de8-1e41-401f-8d43-a2d40b6c18c1/Mel+and+Bel.jfif</image:loc>
      <image:title>Practical Innovation Blog - Pruning your Portfolio</image:title>
      <image:caption>For more examples; listen to  Products that Count podcast with Ben Diamant and Melissa Pickering of Willow Innovations, VP of Product Management; on Spotify and iTunes   iTunes Link | Spotify Link | Libsyn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/blog-2/how-a-recesion-impacts-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1678463548929-52X67AX8HC484ZEIMPLJ/Recesion+Pocket+Money.jpg</image:loc>
      <image:title>Practical Innovation Blog - How a recesion impacts innovation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/608b8de8-1e41-401f-8d43-a2d40b6c18c1/Mel+and+Bel.jfif</image:loc>
      <image:title>Practical Innovation Blog - How a recesion impacts innovation?</image:title>
      <image:caption>For more examples; listen to  Products that Count podcast with Ben Diamant and Melissa Pickering of Willow Innovations, VP of Product Management; on Spotify and iTunes   iTunes Link | Spotify Link | Libsyn |</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/7f578bce-1c45-4e4f-8660-9f0ae7036d3f/20171208_105201.jpg</image:loc>
      <image:title>Practical Innovation Blog - How a recesion impacts innovation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/blog-2/recesion-proof-ketchup-5p8b4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/b91fc471-3897-4498-8e64-822dfeda23d7/Tesco+Ketchup+400.jpg</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup - What would happen if we did an own-branded version?</image:title>
      <image:caption>You would have less margin because you’ve only got the brand and the retail, you haven’t got a leading brand in there. And that will give a lower price to our consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/99a030c7-0412-41bb-a2c8-3872c566ccd1/5dac3b6d-576c-40df-9456-962e2098fcc8_396836484.jpeg</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup - Or perhaps a larger bottle</image:title>
      <image:caption>Higher initial purchase price, but more amortised margins (packing etc), and less cost per litre for the consumer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/608b8de8-1e41-401f-8d43-a2d40b6c18c1/Mel+and+Bel.jfif</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup</image:title>
      <image:caption>For more examples; listen to  Products that Count podcast with Ben Diamant and Melissa Pickering of Willow Innovations, VP of Product Management; on Spotify and iTunes   iTunes Link | Spotify Link | Libsyn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/9d01417a-f82b-493e-8cf2-b008b3574f20/92d82d73195aae25a46c87e9739e3377c0c4bf5c82ce123c1eb3e5272468ade8.jpeg</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup - Or something left field…</image:title>
      <image:caption>and this came from a workshop*… go to McDonalds and take a whole load of free ketchup sachets… in your business model is there an equivalent of a free sachet model?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/09be04e7-10e9-4acf-9729-3b3f20d3996b/35563708_71000319_Heinz_TK_Glass_342g.png</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup - Make it stand out</image:title>
      <image:caption>“It’s a really essential product in my house, I have little kids. And the fact is, they eat more food if it’s slathered in ketchup. But a bottle of Heinz ketchup costs about four pounds. That’s quite a lot of money, and in a recesion, we are all on tighter budget.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/d90eb4f8-e4a9-4e50-a2c0-8660b10beae6/3be9a86410430574dc497cda1e03eed8.jpg</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup - Or, we could go for smaller bottles.</image:title>
      <image:caption>A cheaper initial purchase can make your product into smaller size products, which means that it’s an easier purchase for our consumer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/ee108dfa-990a-4055-bd8a-5afaffed41ab/G261+595c.jpg</image:loc>
      <image:title>Practical Innovation Blog - Recesion Proof Ketchup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/blog-2/blog-post-title-three-f4ban</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-27</lastmod>
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      <image:title>Practical Innovation Blog - The NABC Method - Make it stand out</image:title>
      <image:caption>NABC method - hanging a picture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/blog-2/blog-post-title-one-nd7bl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/78819073-0db7-4794-b9e9-734b88d1d3c2/Screenshot+%2829%29.png</image:loc>
      <image:title>Practical Innovation Blog - Screw up more! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/blog-2/blog-post-title-two-etpsm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1623138202525-MT92SFQ990PA9J8N1RPG/G130+228+Ignite+-+Stakeholders+Demo.jpg</image:loc>
      <image:title>Practical Innovation Blog - Overcoming stakeholder resistance to innovation</image:title>
      <image:caption>Second; you need to sell the story to your stakeholders one by one. Build up the story from the consumer perspective and the business case. Each time you encounter your stakeholders, even your direct line manager, be prepared with a 2 minute pitch (see NABC tool) to incrementally sell and build your idea. Start with the insight; then the approach, and the benfit to both the end consumer and your bussiness (iTO)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596040480583-1JMZQ2NMEF3OZJ4YQMPE/Grey_scroll_BEDNET_full_comp0001.jpg</image:loc>
      <image:title>Practical Innovation Blog - Overcoming stakeholder resistance to innovation</image:title>
      <image:caption>Unilever’s LivOpen bednets came from us asking for small amount of funds to do a little design work on bednets, which eventually led to a much larger investment and launch</image:caption>
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  <url>
    <loc>https://aireinnovations.com/blog-2/pads-that-really-fit-g9k6p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
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      <image:title>Practical Innovation Blog - Pads that really fit</image:title>
    </image:image>
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  <url>
    <loc>https://aireinnovations.com/blog-2/virtual-ideation-tips-fp4hd</loc>
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    <lastmod>2023-02-15</lastmod>
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      <image:title>Practical Innovation Blog - Virtual Ideation Tips</image:title>
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    <loc>https://aireinnovations.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-04-03</lastmod>
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    <loc>https://aireinnovations.com/talk</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-27</lastmod>
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    <loc>https://aireinnovations.com/opps</loc>
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    <lastmod>2020-07-27</lastmod>
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    <loc>https://aireinnovations.com/about</loc>
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    <lastmod>2021-05-18</lastmod>
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    <loc>https://aireinnovations.com/services</loc>
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    <lastmod>2023-03-23</lastmod>
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  <url>
    <loc>https://aireinnovations.com/gallery-3</loc>
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    <lastmod>2023-02-24</lastmod>
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      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847725661-X4K10I0WMZEH1JYVI3YV/Large+JPG-Aro+Ha_0010.jpg</image:loc>
      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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      <image:title>Gallery 3</image:title>
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  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio</loc>
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    <lastmod>2025-05-21</lastmod>
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  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/miro</loc>
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    <lastmod>2025-03-18</lastmod>
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  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/caplet</loc>
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    <lastmod>2025-03-18</lastmod>
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  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/easyflo-360</loc>
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    <lastmod>2020-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613724654167-HLYK05BZK0Y7ENUBKN2V/549085+360+Handled+Cup+200ml+Decorted+Purple.png</image:loc>
      <image:title>Ben Diamant Portfolio - easyflo-360° Cup - Getting in a spin….</image:title>
      <image:caption>Toddler Cups are dominated by two formats; spouts with valves, and 360 lip seal cups. The market leader; Munchkin, had a formidable cup, and tommee tippee needed a competitive offering, something that could offer a superior advantage to the consumer at an affordable price point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613771442108-SL0OUUZGF86Y7ZO5J5JF/The+easiest+360%C2%B0+cup+to+use+ever.png</image:loc>
      <image:title>Ben Diamant Portfolio - easyflo-360° Cup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613724799886-2YKPU2Z9J1C5XW6PSSNH/649902+360+Handled+Cup+200ml+Decorated+Purple-Packaging.png</image:loc>
      <image:title>Ben Diamant Portfolio - easyflo-360° Cup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613724724414-YRWEWHEGKIKSLM33YEGK/20180416_180143.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - easyflo-360° Cup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613724911428-5SQCM3Z99ZZWF17KQ7CN/Storm+Cost+Model.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - easyflo-360° Cup</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/rexonasure-deoderant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596041415669-UMT8JZ8TN18RKYOAT2ON/dove-advanced-care.png</image:loc>
      <image:title>Ben Diamant Portfolio - Rexona/Sure Deodorant Applicator</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/neutron</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625417009209-HV45L3RVV5NCOFOIYY50/neutron.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Axe/Lynx Aerosol</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596051387914-1S5V7QQRPHEVFXLJ6X4N/imported_9300663454327.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Axe/Lynx Aerosol</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/click</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1614288160491-BR4M9SZRXZ46OXZC8UPU/click-01.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Axe/Lynx Click Marketing</image:title>
      <image:caption>cickmore.com country selector, a cheeky way to select language and location</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1614289258555-4EFPD7Q6MJX7MEACSOO8/clicker.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Axe/Lynx Click Marketing</image:title>
      <image:caption>Lynx Clicker</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/infant-feeding-range</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625414735390-DDWVQNMKEG2LB0HPQHPF/Mayborn-DCA-Design-Hero.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Infant Feeding Electrical Range</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625415616281-OJEL9PYI95ECAD6BFLJR/IF-DESIGN-720x352.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Infant Feeding Electrical Range</image:title>
      <image:caption>Steamer-Blender, Bottle Warmer and 3:1 bottle/food warmer. By DCA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625415011279-A0FPQFBXJ500WOV80VNW/20180509_090745.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Infant Feeding Electrical Range - What’s cooking?</image:title>
      <image:caption>I demonstrated the consumer need for the steam-blender’s basket in our kitchen using a hand made sieve; showed a reduction in water content and better consistency and less water, which leads to better acceptance when weening a toddler. Using my Device Cost Model we were able to work with the manufacturing partners to ensure the machine recognises the presence of the basket; switching modes, without increasing the appliance’s price.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/lynxblack</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596545944847-8EHC3RLZ1EI1M33OENRD/120726_Lynx_Promo_opt2.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection - Scrum Pilot Launch of a Disruptive Innovation</image:title>
      <image:caption>The Lynx Black Collection is an online limited edition launch of a premium fragrance range for young guys. The launch was the first of Unilever’s in market pilots, and the first time the company sold direct on Facebook. Targeting young guys who want to experiment with fragrance but which the current fragrance cost, channel and image is prohibitive. The patented device is a pocket-sized fragrance dispenser, using a piezo-electric disc that envelopes the skin in a soft mist of fine fragrance. The perfume is held in coloured cartridges, that are interchangeable and bought online. The online system was designed to capture fragrance use and recommended new flavours based on where the guys used their scent throughout the day. I led the design and technical development, brand and back office for the launch; a simulated supply chain run in our lab by our interns. The pilot was a success, meeting KPIs and delighting the consumers; but it did not generate a viral effect and was not scaled up. The learning was used in future pilots including on Domesdos, LivOpen and with 3rd parties including Lego.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596546295182-FF1JNXGXVNG71E5XKPKO/DSC_0022.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596547190922-QHHV8ZKCPQ2ZHSJIKFN9/IMG_0572.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596545882548-NW8JDMNJI94WG1CKCB89/28279_LYNX_Avatar_FB_PromoImg_2.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596546260451-GBL5SVY8L3Z7NIDRNMRB/DSC_0013.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596545874432-THOL7Q2GYNWBDAX3E4HX/Avatar_Facebook_PromoTeaser.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596546662363-3MHI5FGA5HETRWFL6P3P/DSC_0024.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596562105035-QYAA54USGEMXXB6RT25Q/IMG_0915.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596546027945-ZO9QP1Z0DQFXE7EKJ6GS/Fragrange+Page.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596547103379-NJGNAL4O3O554BD916BE/IMG_0672.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596547619250-6XLR3UY0JW3PP5FF15LU/IMG_0854.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596547424614-Y6I4WJR45YIV61OJLCJ1/IMG_0861.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596547561856-A06V5MS66HQFGED84BTS/Picture+024.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596547696894-DTU7H1C2Q49V0CRBH5L7/Picture+056.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - The Lynx Black Collection</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/livopen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596040480583-1JMZQ2NMEF3OZJ4YQMPE/Grey_scroll_BEDNET_full_comp0001.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
      <image:caption>LivOpen Bednet with printed Intelsence technology. Large, and tall to cover your mattress, for a cool nights sleep. Easy access overlapping door and quick-hang hooks &amp; eyelets to fold-away in day time for a neat, clean home. Patented, clinically tested design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539698997-NFPQ51BC8U25P0XBTF0W/G158+0409.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539625842-VCUO4OP9097U76CVTGJ8/G188++0313.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539886046-RRV3DVWZDUO7F8MSG2V2/G188++1041.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539609679-TK3TH47JPB5XR27I82SU/G172+_1055m.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539738116-FDWPJ30WM804E9ZKEK2F/G188++0409.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539890833-B5MOJLX5FW0SSU1B1OXV/G188++1378.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539682360-I1SH6316PC6IG9K648G0/G188++0534.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539825085-TA483D4JM7AO3Y1V65GY/G188++1184.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539639282-37R4U1G1JIDEN4QC7E7J/G188++0383bm+kitchen.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539716239-207H93EVTYZGJVL6F124/G188++0769.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596539837029-KVHKT2MODBK8UD0GR0ZM/G188++1223.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - LivOpen Insect Control Program</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/ultralight-silicone-soother</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625473184937-WBRUZD75WYT3OIU5DQUZ/Silicone+Soother.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - UltraLight Silicone Soother - Lightest Silicon Soother - Stays in Babies Mouth</image:title>
      <image:caption>A core of PPSU is overmolded with silicone for robustness and meet strict safety standards. A small pull tab allows extraction from the mouth whilst minimising weight and maintaining the centre of balance. Multiple design routes were prototyped &amp; mechanically tested; and costed to ensure that the commercial scale could be mapped and strict timeline met. The soothers were competitively bench marked so that a superior weight claim could be substantiated. Buy Now</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1596199399732-HZ2LV106A3QL3FQMBT46/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - UltraLight Silicone Soother - Ultralight Soother</image:title>
      <image:caption>Tommee Tippee’s lightest soother ever, designed to stay put in the littlest mouths to save you having to replace it every few minutes. Inspired by the shape of their award-winning breast-like teats, this soother moves and flexes just like mum, meaning that it feels so familiar in baby’s mouth that they’re more likely to accept this soother first time. Made from super soft 100% food-grade silicone it’s safe for little mouths, even newborns. This soother curves around sensitive cheeks and noses to help prevent skin irritation and rashes. Plus it’s anti-static so it doesn’t attract dust, and when you need to give it a clean, you can pop it in the steriliser. - Made from 100% food-grade super soft silicone with a skin-like feel, this soother is also naturally anti-bacterial, hypo-allergenic and free from nasty chemicals such a BPA and BPS. KIND TO SKIN: - Specially designed to curve away from tiny noses and cheeks this soother helps to minimise skin irritation and rashes that can be caused by chafing on wet skin. Helping soothe and calm your baby.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/percetprep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1614108586527-JCG6FE49VHRHPW7S3T87/Consumer.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1614108708101-LRQGO47U0SY385JVDFZB/comp.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625428923972-JE9PAO2ER5W3OO4F9ALP/Market+Share.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625428541742-C20G1D2ZHOB5N3SN169M/PP+Concept+copy.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625429887803-86Z9OXDAVRF9DOB0RQVE/MP+Money.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625430977011-E2B9ATQNDLKA6BTVOBN4/Proto.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625428382187-XMQGHN3KLTQHFU3J9Y5X/Functional+Spec+Example.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625430631076-WYJC2VTYJJMCLP7J3DQO/MP+Claims.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625431361421-7CV1GSIO26REXGNRR862/Short+Circuit.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Next Generation Perfect Prep Appliance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/noknock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625409749875-TZQO10J7RKU7JGPW9I9Y/Stronger+than+a+speeding+hand.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup - Make it stand out</image:title>
      <image:caption>Won’t Knock Over, but lifts like magic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625410922984-YCEDQANZER1Z5PA0N53K/NoKnock+awars+combines.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup - Make it stand out</image:title>
      <image:caption>Multiple award winning innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625409142313-9FJN0FK98WXF8GBZOCIA/Reviving+the+Clevergrip%E2%84%A2+base.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup - Make it stand out</image:title>
      <image:caption>The Clevergrip base; that sticks to surfaces when knocked and releases when lifted up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613683233406-YEBN4OQHPZBG30DIL17P/NoKnock+Consumer+Test.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup - In Home Testing (HUT) of Prototypes</image:title>
      <image:caption>Our concept was verified and the product tolerances iterated through in home testing of prototypes with toddlers and their families.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613683544540-4MIRVE5MWHQR2UVUR3H2/Storm+Cost+Model.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup - Tender and Cost Modelling</image:title>
      <image:caption>I introduced bill-of-material level cost modelling and a commercial tender to identify a supplier base capable of meeting the tight tolerances and cost targets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1613683673580-PR78TFJHVM2FLM7JIJD0/G130+319+Ignite.JPG</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup - Compelling Theatrical Demonstrations</image:title>
      <image:caption>To convince stakeholders to invest in capital, and trade teams to sell into stores, a bit of theatre was needed to demonstrate how easy it is for a toddler to spill their drink when not concentrating; and showing that the No Knock cup is ketchup-proof.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625409489483-NBTM2MAIV6SET6R33WP6/447301_TT_No_Knock_Purple_Cat_Merged+copy.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - NoKnock Toddler Cup</image:title>
      <image:caption>Raised enclosed pack design shows off the Clevergrip base and protects it from dust</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/made-for-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625248963798-RSPCDTH6PWK9RM5IXB6M/electric_breast_pump_1_+copy.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Made for Me Breast Feeding Range</image:title>
      <image:caption>Made for Me Single Electric Breast Pump. USB charged LiOn battery for portability and super quiet pump with two modes and multiple levels. Unique massaging comfort silicone horn and fuchsia valve for easy identification in cleaning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625249416695-JQ6XR40MZ9RFG5X59HJ7/Breast+pump+bag+2.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Made for Me Breast Feeding Range - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625249358144-ZJA0PUB77IN8SNONV1EX/423594%2BSilicone%2BBreast%2BPump_02+copy.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Made for Me Breast Feeding Range</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f1ed71db3b97b343b55d637/1625249696072-WM2VWOEMRA5XGVGLC4J6/423628_100_superior__large_breast_pads_product_pack.jpg</image:loc>
      <image:title>Ben Diamant Portfolio - Made for Me Breast Feeding Range</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/innovation-master-class</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
  </url>
  <url>
    <loc>https://aireinnovations.com/ben-diamant-portfolio/products-that-count</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
  </url>
</urlset>

